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Keywords: Movie theatres
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Journal Articles
Recent Developments in Per Capita Pricing in Discount Movie Theaters
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1993) 8 (2): 53–58.
Published: 28 October 1993
... be redirected toward improved production and marketing strategies. © MCB UP Limited 1993 Per capita pricing Movie theatres Paramount pictures Marketing strategy ...
