... was carried out by using Exploratory Factor Analysis and Multiple Regression Analysis. Findings – Findings of this study revealed that perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk have the direct negative and significant effects...

... research to date, examining every game played in the 2002 season for all MLB teams. Multiple regression analysis is performed using both promotion type and relevant timing variables to determine when promotions will be most successful at increasing attendance. Bobblehead giveaways and two combinations...