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Keywords: Narratives
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Journal Articles
The webnovela and immigrants in the United States
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (1): 40–57.
Published: 13 April 2012
... for competitors are low. Originality/value This paper should be of value to those interested in the latest developments in ethnic marketing, narrative theory, interactive marketing, and international business and communications. The third and most important reason by far for the producers' success...
