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Keywords: Norms
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 174–194.
Published: 19 October 2012
... B2B salespeople was conducted and then analyzed using structural equation modeling. Findings Results support the hypothesized model suggesting that age negatively affects social media usage, while social media norms positively affect it. Social media usage positively affects sales performance...
