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Keywords: Online purchase intention
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2022) 37 (4): 173–195.
Published: 02 November 2022
... 19 weakens the relationship of social media engagement with physical purchase intentions but strengthens with online purchase intentions. Originality/value This study attempts to unveil the moderation of trust in online purchases during COVID-19 on the relationship of social media engagement...
