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Keywords: Online shopping in India
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (2): 178–188.
Published: 27 May 2014
...-retailers must adopt a quality strategy and solid business models, and be proactive when it comes to making the most of internet opportunities to generate a unique shopping experience (Sharma, 2009). In the context of online shopping in India, it is necessary to address some of the related issues...
