Skip to Main Content
Keywords: Outcome performance
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
American Journal of Business (2012) 27 (2): 174–194.
Published: 19 October 2012
... The findings provide an important foundation to advance academic sales research and demonstrate a needed understanding of how to operationally utilize social media to improve outcome performance. Originality/value This is one of the few studies empirically examining social media usage among B2B salespeople...

or Create an Account

Close Modal
Close Modal