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Keywords: Perceived functional risk
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2015) 30 (4): 218–230.
Published: 05 October 2015
... for the study. These include – perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk. Design/methodology/approach – Data have been collected by proceeding with mall intercept method and approached shoppers with the questionnaire at the outlets...
