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Keywords: Perceived value
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Journal Articles
Perceived Value: A Dimension of the Consumer Risk Construct
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1996) 11 (1): 15–22.
Published: 22 April 1996
... to buy in terms of how they will be perceived by their friends, families and peers. Perceived value is found to be a multi‐dimensional construct that covers the specturm of financial and non‐monetary risk. The results solidify the following arguments for a market cue‐product evaluation model: depicting...
