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Keywords: Private labels
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2015) 30 (4): 218–230.
Published: 05 October 2015
...Ramulu Bhukya; Sapna Singh Purpose – The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers’ purchase intention toward the retailers’ private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered...
