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Keywords: Prospect theory
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2016) 31 (3): 102–122.
Published: 01 August 2016
... explanations for the Paradox. The first relates to those papers which argue that the Paradox has behavioral or theoretical underpinnings (here the focus is on Prospect Theory, which seems to be the consensus choice) and the second relates to those studies which blame the Paradox on research design issues...
