Keywords: Prospect theory
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
American Journal of Business (2016) 31 (3): 102–122.
Published: 01 August 2016
..., the consensus explanation seems to be Prospect Theory (Anderson et al., 2007), which generally argues that people are more risk-averse when prospects are positive (expected gains) and more risk-seeking when prospects are negative (expected losses) (Kahneman and Tversky, 1979, 1984 ; Tversky...

or Create an Account

Close subscription notice
Close access options