... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Purchase intention Product-harm crisis Action visibility Firm response Legitimacy judgment Product-harm crisis is prevalent in the worldwide market (Cleeren et al., 2008...

...Ramulu Bhukya; Sapna Singh Purpose – The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers’ purchase intention toward the retailers’ private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered...