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Keywords: Retail atmospherics
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (1): 76–94.
Published: 01 April 2014
... ; Kotler, 1974). Numerous studies demonstrate that that retail atmospherics – the ambience, design and social factors of a store's selling environment (Baker et al., 2002) – positively influence consumers perception of a store (Areni and Kim, 1994 ; Spangenberg et al., 1996) and entail...
