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Keywords: SM engagement
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2025) 40 (4): 202–217.
Published: 28 October 2025
...Shahid Iqbal Khan; Sumaira Rehman; Uzma Kashif Purpose This research investigates the mediating role of social media (SM) engagement in the relationship of content types with purchase motivation, that is differentiation-oriented, informative and interactive content. Further, it intends to study...
