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Keywords: Senior management
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2011) 26 (2): 161–182.
Published: 28 October 2011
..., providing a foundation on which other monitoring studies of advertising creativity can build. United States of America Advertising agencies Senior management Creativity Advertising executives B2B services Hermeneutics Creativity is essential for commercial success in the twenty‐first...
