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Keywords: Senior management
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2011) 26 (2): 161–182.
Published: 28 October 2011
... service has scarcely been examined. United States of America Advertising agencies Senior management Creativity Advertising executives B2B services Hermeneutics Creativity is essential for commercial success in the twenty‐first century as it plays a significant role in the successful...
