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Keywords: Showrooming
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2024) 39 (4): 193–210.
Published: 18 June 2024
...Manoj Kumar; Neha Gahlawat; Sumanjeet Singh; Pankaj Chamola; Devkant Kala; Minakshi Paliwal Purpose This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online retail channels...
