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Keywords: Six Sigma
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (1)
Published: 01 April 2014
... Findings – Originality/value – Keywords: Attendance, DMAIC, Marketing strategy, Six Sigma, Sporting events, Sports marketing, United States of America Attendance DMAIC Marketing strategy Six Sigma Sporting events Sports marketing United States of America...
Journal Articles
Six Sigma sales and marketing: application to NCAA basketball
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 113–132.
Published: 19 October 2012
... the use of the Six Sigma methodology as a way to improve event attendance in a sports marketing setting. Design/methodology/approach The research utilizes the define‐measure‐analyze‐improve‐control (DMAIC) sequence to evaluate customer requirements and develop recommendations. Surveys, focus groups...
Journal Articles
Contrasting continuous quality improvement, Six Sigma, and lean management for enhanced outcomes in US hospitals
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 133–153.
Published: 19 October 2012
... (CQI), Six Sigma Initiatives (SSI), and Lean Management Initiatives (LMI). Hierarchical regression analysis is employed to test the proposed model, using data from a nationwide survey of 210 US hospitals. Findings For enhancing patient safety outcomes, it was found that CQI and LMI were significant...
