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Keywords: Social media brand engagement
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2022) 37 (4): 173–195.
Published: 02 November 2022
...Tehreem Fatima; Ahmad Raza Bilal; Shahid Iqbal Khan Purpose This study sheds light on the differential impact of social media brand engagement on two distinct types of purchase intentions, i.e. online and physical, in the special context of the post-COVID-19 situation in Pakistan. It has shed...
