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Keywords: Sociopolitical forces
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2020) 35 (3-4): 129–151.
Published: 20 August 2020
...Jessica Zeiss; Les Carlson; Elise Johansen Harvey Purpose Prior research has examined the sociopolitical force as simply a part of all types of environmental pressures, yet we argue that this force calls for a unique examination of marketing's role in firm responses to sociopolitical pressures...
