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Keywords: Spanish language
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Journal Articles
The webnovela and immigrants in the United States
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (1): 40–57.
Published: 13 April 2012
...Michael J. Pisani; Luis A. Perez‐Batres; Tomás A. López‐Pumarejo Purpose The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish‐language media...
