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Keywords: Sporting events
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (1)
Published: 01 April 2014
... Findings – Originality/value – Keywords: Attendance, DMAIC, Marketing strategy, Six Sigma, Sporting events, Sports marketing, United States of America Attendance DMAIC Marketing strategy Six Sigma Sporting events Sports marketing United States of America...
Journal Articles
Six Sigma sales and marketing: application to NCAA basketball
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 113–132.
Published: 19 October 2012
.... senior management must be fully engaged and push the initiative for it to become an effective initiative. © Emerald Group Publishing Limited 2012 United States of America Six Sigma Marketing strategy Sporting events Attendance DMAIC Sports marketing A sports enterprise has...
