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Keywords: Technology acceptance
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Journal Articles
Journal Articles
American Journal of Business (2009) 24 (2): 23–32.
Published: 28 October 2009
...Joshua M. Davis; Lorraine S. Lee; Mun Y. Yi Past research recognizes the important influence of individual beliefs on technology acceptance and use. This line of research has also identified a variety of factors that drive the formation of these beliefs. One category of variables that has received...

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