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Keywords: Trust in online purchases during COVID-19
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2022) 37 (4): 173–195.
Published: 02 November 2022
... light on the factor (trust in online purchases during COVID-19) that has shaped the post-pandemic purchasing attitude. The above-stated association is unlocked based on the mediating role of brand equity. Design/methodology/approach The people who followed the social media pages of major sellers...
