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Keywords: Value‐chain
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Journal Articles
Journal:
American Journal of Business
Mid-American Journal of Business (1998) 13 (1): 31–40.
Published: 22 April 1998
... and external organizational members in the value‐chain, are necessary to efficiently and effectively reach expected levels of customer satisfaction. This broadened cross‐functional and networked perspective has placed greater emphasis on the role performed by all components in the value‐chain. Several changes...
