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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2011) 26 (1): 12–25.
Published: 22 April 2011
... in heavily trafficked geographic areas. Online, people may be shopping for greater savings rates or interest rates on loans, perhaps coming from other internet web sites that search for such issues. Therefore, a key metric for a bank's web site may be the number of visitors from other web sites...
