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Keywords: Impulsiveness
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Journal Articles
Asian Journal of Economics and Banking (2026) 10 (2): 351–372.
Published: 30 April 2026
... value (functional, social, emotional, epistemic and conditional) exert a significant positive impact on both consumer trust and customer impulsiveness. Subsequently, these cognitive (trust) and affective (impulsiveness) mediating states significantly enhancing both the intention to purchase...
