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Keywords: WOM
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Journal Articles
Asian Journal of Economics and Banking (2021) 5 (2): 136–157.
Published: 10 June 2021
.... On the other hand, M-banking adoption intention has also had a significant positive effect on actual use behavior and word-of-mouth (WOM). WOM has also influenced actual use behavior and mediated the relationship between M-banking adoption intention and actual use behavior. Research limitations/implications...
