This study sought to investigate the mediation effect of employer branding on the relationship between transformational leadership and organisational commitment.
Based on an extensive literature review, a structured questionnaire was designed, and data were collected from 400 managers in the South African telecoms sector. Statistical analyses were done using SMART PLS 4.
The study established that while transformational leadership positively impacted organisational commitment, employer branding partially mediated the relationship between the two variables.
Little is empirically known about the mediation mechanism of employer branding on the relationship between transformational leadership and organisational commitment in the South African telecoms sector. This study, therefore, brings new insights that are important for decision-making.
