Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Brand equity
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
African Journal of Economic and Management Studies (2026) 17 (1): 104–118.
Published: 17 November 2025
... strategies to capture the lucrative Gen Y market and ultimately increase market share. Originality/value This study integrates Esch et al.’s (2006) brand-relationship model with Aaker’s (1996) seminal brand equity framework to propose and test a conceptual model to explore the interaction...
Journal Articles
African Journal of Economic and Management Studies (2012) 3 (1): 77–94.
Published: 06 April 2012
... brand equity. A total of 220 self‐administered surveys were distributed among bankers and investors of two Egyptian‐based retail banks listed in the CASE (Cairo and Alexandria Stock Exchange). Findings Results indicated that there is a lack of association between CSP measures and brand equity...
