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Keywords: Business-to-business relationship
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Journal Articles
African Journal of Economic and Management Studies (2015) 6 (4): 453–465.
Published: 07 December 2015
.... In business-to-business relationships, trust can be defined as the ability of one organization to believe that another organization will fulfil its obligations and that it will not behave in a manner that will have a negative impact on it even when opportunism is possible (Du Plessis, 2010 ; Tsai et al...
