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Keywords: Commitment
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Journal Articles
Journal Articles
African Journal of Economic and Management Studies (2019) 10 (1): 85–101.
Published: 30 November 2018
...Aobakwe Ledikwe; Mornay Roberts-Lombard; Hendrik Baltus Klopper Purpose The purpose of this paper is to investigate the extent to which the attitudinal loyalty of customers of small and medium apparel businesses is influenced by their perceptions of trust, commitment and satisfaction. In turn...
Journal Articles
African Journal of Economic and Management Studies (2016) 7 (1): 30–53.
Published: 14 March 2016
... Analysis of Variance test. Findings – Trust-Quality services emerged as the most outstanding determinant of relationship marketing within the retail stores context followed by relational orientation, commitment and proximity. Quality services were found to have the most significant positive impact...

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