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1-5 of 5
Keywords: Consumer behaviour
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Journal Articles
African Journal of Economic and Management Studies (2023) 14 (4): 680–693.
Published: 31 May 2023
...Linus Linnaeus Tannor; Stephen Carter Purpose The pre-purchase phase of consumer behaviour for financial services, especially retail banking, has been under-researched. This study explored the determinants of consumer pre-banking behaviour (BAB) in the Ghanaian banking sector. Design...
Journal Articles
African Journal of Economic and Management Studies (2017) 8 (4): 441–461.
Published: 04 December 2017
...Krishna Kisten Govender Purpose The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements. Design/methodology/approach A survey conducted among a probability sample of 384 consumers...
Journal Articles
African Journal of Economic and Management Studies (2014) 5 (3): 369–382.
Published: 26 August 2014
... et al., 1994 ; Yue and Tom, 1995 ; Coyle, 1999). Professor Anayo D. Nkamnebe can be contacted at: nkamnebe@yahoo.com © Emerald Group Publishing Limited 2014 Consumer behaviour Bank selection Nigeria Bank marketing Extant literature is replete with studies on bank...
Journal Articles
African Journal of Economic and Management Studies (2011) 2 (1): 72–93.
Published: 12 April 2011
... attitude as it “captures the more general notion of disposition to act in some consistent fashion toward foreign products in toto” (Shimp and Sharma, 1987 , p. 280). Mozambique Consumer behaviour Ethnocentrism Consumer ethnocentrism is one of the most powerful intangible barriers...
Journal Articles
African Journal of Economic and Management Studies (2010) 1 (2): 211–221.
Published: 01 February 2010
... to the South African tourism economy and local economic development (Visser, 2003). © Emerald Group Publishing Limited 2010 South Africa Tourism Consumer behaviour Buying behaviour Crafts Small enterprises “Tourism is a principal exporter for developing countries and Least Developed...
