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Keywords: Cryptocurrency
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Journal Articles
Predicting FinTech innovation adoption in South Africa: the case of cryptocurrency
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African Journal of Economic and Management Studies (2020) 11 (1): 30–50.
Published: 21 October 2019
... innovations adoption. Given lagging consumer adoption of cryptocurrency in South Africa, the purpose of this paper is to apply the theory of planned behaviour (TPB) to predict behavioural intention to adopt cryptocurrency. Design/methodology/approach A survey instrument based on the TPB was used...
