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Keywords: Customer loyalty
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Journal Articles
African Journal of Economic and Management Studies 1–20.
Published: 10 April 2026
...Mesfin Abebe Gezahegn; Aschalew Degoma Durie; Abiot Tsegaye Kibret Purpose This research aims to investigate the role of customer engagement (CE) as a mediator in the relationship between corporate reputation (CR) and customer loyalty (CL) among customers of commercial banks in Ethiopia. Design...
Journal Articles
African Journal of Economic and Management Studies (2024) 15 (1): 73–87.
Published: 12 September 2023
...Deli Dotse Gli; Ernest Yaw Tweneboah-Koduah; Raphael Odoom; Prince Kodua Purpose Customer loyalty is of growing interest to many service firms due to the many tangible and intangible benefits it offers them. However, building customer loyalty is challenging for many service firms. This study aims...
Journal Articles
African Journal of Economic and Management Studies (2017) 8 (2): 186–204.
Published: 12 June 2017
...Ernest Emeka Izogo; Abdi Reza; Ike-Elechi Ogba; Chukwunonso Oraedu Purpose The purpose of this paper is to explore the determinants of relationship quality (hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail banking market through a dual-lens theory...
