...Brownhilder Ngek Neneh Purpose The purpose of this paper is to examine the moderating effect of networking ties on the relationship between customer orientation and firm performance. Design/methodology/approach This study adopted a survey approach to collect data from 251 respondents...

... the research hypotheses were tested using partial least squares structural equation modelling procedure. Findings The results show that customer orientation, expertise and information sharing are stimulus factors that directly influence the constructs of RQ (i.e. trust and satisfaction and indirectly...