...Solomon Tawiah Yeboah; Yasmeen Haider; George Amoako Purpose The study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller...

...Wenyuan Li; Wisdom Wise Kwabla Pomegbe; Courage Simon Kofi Dogbe; Jewel Dela Novixoxo Purpose The purpose of this paper is to ascertain how perceived service quality mediates employees’ customer orientation and customer satisfaction in the public utility sector. Design/methodology/approach...

.... Findings All relationship marketing dimensions were found to be significant contributors to both relationship quality and customer satisfaction. Empirically, similar to other studies conducted in varying contexts, customer satisfaction was found to be a significant predictor of relationship quality...

.... Practical implications Despite the fact that some improvements have been shown in recent reports, Ethiopian Telecom has a long way to go in achieving its objectives with respect to customers' satisfaction. Originality/value Previous studies on telecommunication in Africa have not focused on service...