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Keywords: Customer-focus
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Journal Articles
African Journal of Economic and Management Studies (2024) 15 (1): 31–59.
Published: 06 April 2023
...Kwabena Abrokwah-Larbi Purpose The purpose of this paper is to investigate the impact of customer-focus on small medium enterprise (SME) performance from the perspective of a resource-based view (RBV). Design/methodology/approach This research study implemented a survey strategy to gather data...
