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Keywords: Delight affective commitment
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Journal Articles
Revisiting the delight–loyalty link in a retail banking context – an emerging market perspective
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African Journal of Economic and Management Studies (2024) 15 (3): 483–500.
Published: 31 January 2024
... delivery skills, perceived value and trust in the relationships between delight, affective commitment, calculative commitment and loyalty. Design/methodology/approach A descriptive research approach was applied, and the data were collected from 332 retail banking customers in an emergent market who...
