... in Ghana and, by extension, Africa, can improve their value through ensuring intellectual capital efficiency. Originality/value In a developing economy context like Ghana, this study for the first time provides empirical evidence that intellectual capital efficiency is value relevant as it is valued...

...Kwaku Appiah-Adu; George Kofi Amoako Purpose – The purpose of this paper is to examine how market leaders use marketing strategies to maintain strong performance in their respective sectors within different economic contexts in an emerging developing economy. Design/methodology/approach...