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Keywords: E-CRM
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Journal Articles
African Journal of Economic and Management Studies (2018) 9 (2): 250–265.
Published: 11 June 2018
...Eric E. Mang’unyi; Oumar T. Khabala; Krishna Kistn Govender Purpose The purpose of this paper is to investigate the mediating role of customer satisfaction (CS) in the electronic-customer relationship management (e-CRM) and customer’s loyalty (CL) relationship, using data from the customers of one...
