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Keywords: Economic value
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Journal Articles
African Journal of Economic and Management Studies (2024) 15 (3): 557–571.
Published: 13 March 2024
... suggest that functional, social and emotional values mediated club branding and fan loyalty, whereas epistemic and economic values did not. Originality/value This study contributes to sports management literature by identifying the dimensions of perceived value that will be relevant in the development...

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