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Keywords: Epistemic value
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Journal Articles
The role of perceived value in football club branding: a developing league perspective
Available to Purchase
African Journal of Economic and Management Studies (2024) 15 (3): 557–571.
Published: 13 March 2024
... Epistemic value Economic value Emotional values Brand research has become widely accepted and is now a mature field in sports from the developed league contexts (Kunkel et al., 2017b ; Ströbel and Germelmann, 2020), both in research and practice. However, major sports club brands...
