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Keywords: Functional value
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Journal Articles
The role of perceived value in football club branding: a developing league perspective
Available to Purchase
African Journal of Economic and Management Studies (2024) 15 (3): 557–571.
Published: 13 March 2024
... ; Jin et al., 2023), the behavioural elements might not be the same across the board. This is because, most behavioural commitment may require some financial commitment, which may cause differences in terms of the developed and developing sports contexts. Functional value Social value...
