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Keywords: Immersive technologies
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Journal Articles
Reshaping marketing through immersive technologies – an exploratory study in the Egyptian real estate sector
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African Journal of Economic and Management Studies (2026) 17 (1): 72–86.
Published: 20 June 2025
...Mostafa ElBolok; Menatalla Kaoud Purpose This paper aims to explore the role of immersive technologies in reshaping the marketing techniques for the real estate industry and their effect on the consumer purchase decision process. Design/methodology/approach The research methodology is based...
