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Keywords: M-pesa
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Journal Articles
Predicting user continuance intention towards M-pesa in Kenya
Available to Purchase
African Journal of Economic and Management Studies (2017) 8 (1): 36–50.
Published: 13 March 2017
... called M-pesa. Design/methodology/approach A positivist method informed the design of the study. A survey instrument was developed and administered amongst M-pesa users in Kenya, yielding 618 responses. Selection of users followed a systematic sampling technique. Afterwards, structural equation...
