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Keywords: Market leaders
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Journal Articles
African Journal of Economic and Management Studies (2016) 7 (1): 9–29.
Published: 14 March 2016
...Kwaku Appiah-Adu; George Kofi Amoako Purpose – The purpose of this paper is to examine how market leaders use marketing strategies to maintain strong performance in their respective sectors within different economic contexts in an emerging developing economy. Design/methodology/approach...
