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Keywords: Market orientation
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Journal Articles
African Journal of Economic and Management Studies (2013) 4 (1): 95–108.
Published: 05 April 2013
...Omotayo Oyeniyi Purpose This paper aims to test the relationships between organizational commitment and market orientation within the context of the non‐oil sector of a developing country. Design/methodology/approach Cross‐sectional data was collected from 190 managers of non‐oil exporting...
