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Keywords: Marketing
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Journal Articles
African Journal of Economic and Management Studies (2026) 17 (1): 72–86.
Published: 20 June 2025
...Mostafa ElBolok; Menatalla Kaoud Purpose This paper aims to explore the role of immersive technologies in reshaping the marketing techniques for the real estate industry and their effect on the consumer purchase decision process. Design/methodology/approach The research methodology is based...
Journal Articles
The value chain of traded products of medicinal plants in Tanzania: the emerging role of formulators
Eziacka Mathew Mpelangwa, Jeremia Ramos Makindara, Olav Jull Sørensen, Kenneth Michael-Kitundu Bengesi
African Journal of Economic and Management Studies (2022) 13 (1): 1–14.
Published: 01 November 2021
... medicinal plants on biodiversity sustainability (12 articles), quality and/or efficacy (five articles) and supply/value chain (three articles). The studies on biodiversity sustainability of medicinal plants used Jusu and Cuni-Sanchez’s (2014) method of market survey, coupled with a field visit as a rapid...
Journal Articles
African Journal of Economic and Management Studies (2016) 7 (1): 2–8.
Published: 14 March 2016
...John Kuada Purpose – The purpose of this paper is to examine the role of marketing in the economic growth and competitive strategies of Sub-Sahara African firms. It also seeks to offer a backdrop for the papers in the present volume of AJEMS. Design/methodology/approach – It is based...
