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Keywords: Marketing
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Journal Articles
Reshaping marketing through immersive technologies – an exploratory study in the Egyptian real estate sector
Available to Purchase
African Journal of Economic and Management Studies (2026) 17 (1): 72–86.
Published: 20 June 2025
...Mostafa ElBolok; Menatalla Kaoud Purpose This paper aims to explore the role of immersive technologies in reshaping the marketing techniques for the real estate industry and their effect on the consumer purchase decision process. Design/methodology/approach The research methodology is based...
Journal Articles
The value chain of traded products of medicinal plants in Tanzania: the emerging role of formulators
Available to PurchaseEziacka Mathew Mpelangwa, Jeremia Ramos Makindara, Olav Jull Sørensen, Kenneth Michael-Kitundu Bengesi
African Journal of Economic and Management Studies (2022) 13 (1): 1–14.
Published: 01 November 2021
... be used to guide investments in production of products of medicinal plants by improving formulation technology. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Supply chain Traditional medicines Africa Marketing Formulation The World Health...
Journal Articles
Marketing, economic growth, and competitive strategies of firms in Africa
Available to Purchase
African Journal of Economic and Management Studies (2016) 7 (1): 2–8.
Published: 14 March 2016
...John Kuada Purpose – The purpose of this paper is to examine the role of marketing in the economic growth and competitive strategies of Sub-Sahara African firms. It also seeks to offer a backdrop for the papers in the present volume of AJEMS. Design/methodology/approach – It is based...
