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Keywords: Marketing strategy
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Journal Articles
Role of government-sponsored export promotion programs in marketing strategy, market selection and export performance
Available to Purchase
African Journal of Economic and Management Studies 1–17.
Published: 07 October 2025
...Esubalew Melese; Ajay Kumar Purpose This study investigates the impact of market development supporting export promotion programs (EPPs) on export performance (EP). Marketing strategy-related EPPs and market selection-related EPPs are identified, and their impact on EPs is examined. In addition...
