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Keywords: Mission statement components
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Journal Articles
African Journal of Economic and Management Studies (2012) 3 (2): 184–204.
Published: 14 September 2012
... attention and prominence. The imperatives seem to define broadly the firm, its purpose and distinctive capabilities. Table II shows the frequency of occurrence of the 20 mission statement components studied, the percentage frequency with which each component was incorporated by the 50 firms...

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